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Ad Flipping and Water Buffalo

When I decided to flip a 300×250 ad on JohnChow.com almost three weeks ago, I had no idea what a craze it would cause.

I had no idea what kind of traffic it would generate, what kind of money it would generate (for others), or, especially, what kind of creativity it would inspire. The last few weeks have been really fun to watch.

Thankfully, John has [mostly] put an end to the ad flipping. Before he did, though, I managed to be a part of the final cry - I won a 125×125 spot for one day from eMonetized.com.

I was trying to think of a clever way to monetize the spot; a way to earn a little extra traffic for one of the sites in my network. When I woke up this morning it hit me . . . If you don’t need it, give it away.

So, in the spirit of my recent post about making giving a habit, I’d like to appeal to JohnChow.com readers to support one of the finest charities on the planet - Heifer International - by buying a water buffalo.

I’d encourage you to read a bit more about Heifer International but I’ll give you the short version here. Heifer uses the funds they collect to buy animals for people in poverty-stricken areas. The people use the animals for various purposes, breed the animals, and then give a portion of the offspring to other families in need. It’s the classic model of “pay it forward.”

Here are a few ways that Heifer animals help families in need. . .

• Ducks & Chickens provide eggs for food and income
• Sheep provide wool for income and clothing
• Goats provide milk for food and income
• Water Buffalo provide a means for farmers to work their fields and support their families

So we’re gonna band together and buy a water buffalo. They only cost $250, but can provide many years of health and prosperity for a deserving family.

Here’s how it works…

• Go to Fundable.org and make a pledge.
• After 7 days, if at least $250 are raised, I’ll use the funds to buy a water buffalo from Heifer.org and post the receipt here.
• If you make a pledge of $10 or more, I will post a 2-3 sentence review of your site on this page. All you have to do is send me the html formatted text (and you get to choose your own link text)
• If you donate $25 or more, I will feature your site through November at the top of this site (above the pages section).

All money above $250 will also go to Heifer.org.

If you have any questions, please post them in the comments. I’ll respond as quickly as I’m able.